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Mechadash

Mechadash album cover

So, what's the story with the cover?

M’chadash means starting fresh. New music, new talent, new producers. The cover needed to bring that same feeling. Something unexpected. Something you haven’t seen before. But there’s another layer to it. Up top, a dense arrangement of micrographics, type, and symbols creates the visual noise of everything that came before. Beri is walking out of it, into a blank canvas. Room to think differently, make something new, and see what comes next. The top is full. The rest is possibility.

And yes, every symbol means something. Ask me about them. Just be prepared for a minimum three minute voice note.

The feedback I’m getting is overwhelmingly positive. Some people might not understand the meaning, but everyone feels something very fresh. Very Mechadash!

Brand Identity / Logos / Packaging / Marketing Campaigns / Pitch Decks / Brochures / Messaging

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